It is no secret that using the best direct mail companies for offline marketing can help you a lot. There are many things you can send as physical mail, such as letters and discount vouchers. However, postcards are more effective for international marketing than other methods.
You may be thinking of engaging in this marketing type. If so, here are some best practices that will help you run successful campaigns without much effort.
Personalize The Card
Personalized postcards for marketing are better than a card with a fixed pattern. This is because it can create an impact on a customer more easily. You may add the name of the client on the card to help them feel valued and important.
Another way to personalize postcards is by mentioning specific details for the service. For example, if you own a car wash company, you may send cards to customers with their vehicle’s model mentioned. This is especially useful for making a previously regular customer get your service again.
Design The Postcard Well
The best direct mail companies will mainly send your mail to a customer by confirming their address through an international address validation API. These companies don’t specialize in designing your postcards. So you must put in some effort to make your mail stand out.
Using color theory may help you choose shades that will promote your sales. If you want a customer to buy a specific product mentioned in the postcard, you may use red color for promoting a call to action.
Green is also a soothing color that you may use if you’re promoting your herbal products or items related to nature. A postcard with good contrasts and unique colors can make a greater impact on your customer.
Send Offers To Clients
Encouraging a client to buy from you can be difficult if your services are expensive. That is where sending offers to customers can help you enhance your profitability. You may mention a buy one get one free offer in the postcard for better marketing.
Sending discount vouchers in the form of a postcard will also be helpful. Remember to use a mailing company that uses international address validation API. This will ensure your vouchers and postcards are sent to the correct customers.
Add QR Codes To Your Postcard
It can be hard to determine the response rate of your direct mail. This is because you cannot know when the person has opened the letter. The good news is you can resolve this issue by adding QR codes to your postcards.
When a customer opens the mail and scans the code to open your website, the data will be recorded. You can use this information to see how many people check your postcards. pURLs are also good for motivating the customer to buy from you.
The main feature of pURLs is that the link also includes the customer’s name. This can intrigue the client and enhance the chances of them opening the webpage.
Choose The Best Direct Mail Companies
You may wonder which companies count as the best direct mail companies because there are many options on the market. The top thing to make sure is that the company follows the legal rules. For example, if you’re sending healthcare postcard mail, you must ensure your service provider follows HIPAA guidelines.
Selecting a company that uses international address validation API is also necessary to ensure you don’t have to perform redeliveries. Timely deliveries will also help you gain the favor of your target audience.
These are the best practices to follow for international postcard marketing. Always personalize the cards and add some statistics or reviews to help the recipient make a better decision.