As the world becomes more digital savvy, it’s no surprise that the brands are evolving and adapting to suit the needs of consumers. From marketing experts to entrepreneurs and small business owners, there’s a growing movement of people looking toward personal branding. As such, the trend of paid influencer marketing in order is being used to stand out from the crowd and build an authentic relationship with the customer base.
Influencer Marketing Is Growing Rapidly
Influencers are becoming more effective than celebrities because they’re perceived as being more relatable, which means they can connect with consumers on a deeper level than glamorous ads. Besides, paid influencer marketing allows brands to reach niche audiences who might not be aware of their products otherwise.
In addition, brands can reach specific target demographics through influencers by creating campaigns that appeal specifically to those groups. For example, if you wanted your product or service to be seen by younger people (say 18-24 years old), an influencer marketing campaign could be tailored for this age group while still appealing broadly enough that older consumers wouldn’t feel alienated.
Brands Are Spending More on Influencer Marketing
The paid influencer market has grown nearly 10x in the last seven years. Brands are spending more money on influencers than ever before. This means that influencers can make more money from sponsored posts and advertising deals. And as a result of this increase in popularity and demand for influencers, brands are choosing to work with select individuals who have thousands or even millions of followers instead of typical celebrities.
Influencers are more likely to be seen as experts or authorities on topics relevant to their audiences. This isn’t surprising, considering that brands want consumers to feel like they can trust them.
Experts Take Centre Stage
One example is Gary Vaynerchuk, who’s built an entire career around being both an influencer and an industry expert on social media marketing strategies for businesses. His personal brand has spread far beyond his reach as the owner of Wine Library TV, which boasts more than 50 million subscribers across various online platforms, including Facebook Watch and Instagram Stories. He’s appeared on The Today Show, CNN and Fox News, written books about entrepreneurship, founded several start-ups, launched his own wine business called Vayner XO, hosted conferences around the world, and the list goes on!
Developing a Personal Brand Is a Need Today
Personal branding is more than just a buzzword; it’s an increasingly common way to market yourself and your business. A personal brand can help you stand out among the competition, set yourself apart from others in your field, and make it easier for people to remember who you are or what you do. So, it’s fun to collaborate with influencers when they value your personal brand.
The best part about the influencer hype is that everyone has a more realistic role model that genuinely cares about their fanbase and takes responsibility for their actions. They also help build a support group that often acts as an activist group for societal issues. Brands like Adidas can often be seen making headlines for their bold statements. It is creative, electric and highly appreciated worldwide. As such, personal branding is becoming the emotional thread that binds companies and their customers.
So what does this mean for you? Find your unique brand using these tips to make your marketing campaign successful. Personal brands are the new foundation of the modern advertising world.